Choose, Share, Care - Wine In Moderation in 2025

2019 | Choose, Share, Care - Wine in Moderation in 2025


Since its conception in 2008, the Wine in Moderation (WIM) programme has had the goal of promoting moderation and responsibility when drinking wine as a cultural and social norm, alerting the public to the risks of excessive consumption and misuse, in partnership with public authorities and other stakeholders. In 2019, eleven years after its foundation, the visual identity and messaging of the program was updated, a new brand strategy was developed and launched, while staying loyal to the organisationʼs values of caring about wine consumers and promoting the sustainable culture of wine.