The Don Goes Mobile

2000 | The Don Goes Mobile


Originally designed in 1928, the emblematic Sandeman logo featured a dark figure wearing a Portuguese studentʼs cape and a Spanish hat, holding a glass of ruby Port - this figure was named The Don. As the brand developed, it became clear that the Sandeman logo should follow suit, needing to be adapted into a more contemporary version of the original, which presented The Don as a static two-dimensional figure.

*The images of Sandeman are copyrighted and owned by Sogrape.*