When “Approximately” isn’t clear Enough

2007 | When “Approximately” isn’t clear Enough


The initial project was simple - an expansion of the Mateus Rosé range, with the purpose of establishing the brand as a Rosé specialist and assuring that the brandʼs values of differentiation, innovation and adaptation were honoured. However, the story quickly became about overcoming a protectionist measure within the annexes of the Common Market Organisation (CMO) which threatened to block, the expansion of the Mateus brand.

*The images of Mateus Rosé are copyrighted and owned by Sogrape.*